Kitchen and bath showrooms adapt widely popular animated video—featuring amusing performances by dancing tub fillers—into effective local market TV commercials

(Huntington Beach, CA, October 27, 2015) Dancing tub fillers from California Faucets’ promotional Web video Tub Filler Fever are now cutting a rug in America’s living room. The unusual migration from Internet video to TV spot is happening in markets around the country, where kitchen and bath dealers are broadcasting the creative, Pixar-style animation as commercials on local TV. The uniquely creative video has enabled a growing number of dealers to increase traffic to their showrooms by making tub fillers—a product typically viewed as just another commodity—into amusing entertainers. Continue reading →